Price Performance

-          M:Y, The poor people can easily abtain through e-load beacause the denominations are small.

-          J:N, It’s easier to budget your load through larger denominations as you don’t have to load every day.

Innovation

-          M:N, The e-load cause the cards to be void and not be used by people because of the change.

-          J:Y, Auto load is innovative because it has given access to the masses through their small denominations.

Scale of Operation

-          M:Y, The e-load can reach anyhere even in provinces.

-          J:N, Not everyone has access to the smart signal.

Sustainable Development

-          M:N, There are many cards that are used because of this innovation and all of this cares are just wasted.

-          J:Y, By eliminating the cards there is less waste and makes the environment cleaner.

Functionality

               - M:Y: People can access as long as there is a signal

               - J:N: Some remote parts of the country don't have cell signals

Process Innovation

               -M:N: The load is not easy to attain

               -J:Y: E-load is available in many stores

Deskilling of Work

               -M:Y: Anyone can use the e-load service

               -J:N: Older generations might experience difficulty using the service

Education of Customers

               -M:N, There are posters that teach the users.

               -J:Y, Some of the instructions are hard to learn

Infrastructure

               -M:Y The service can still be improved

               -J:N, After you load it is a one time use

Interface

               -M:N The service is not advertised enough

               -J:Y People need convenience at a time like tis

Accessing the Cusomter

               -M:Y, Load is needed by every cell user

               -J:N, Not all people know about the service

Conventional Wisdom in Delivery of Product

               -M:N, It is not as easy as said when being used.

               -J:Y, The benefits are simple, conveniences, cleaner environment and, better services.