1.       Price Performance - YES

-          Jairus: Yes, The fee is suitable since there are freebies, singlets and race kits.

-          Michael:No, The fee is too expensive for other runners that wants to participate the race.

2.       Innovation - YES

-          Jairus:No, Because there are other companies who have done the same event.

-          Michael:Yes, Because the company wants to help other people by making such activities.

3.       Scale of Operation - YES

-          Jairus:Yes, Because running is a form of exercise and exercise is healthy.

-          Michael:No, there can be an accident that can harm the participants.

4.       Sustainable Development - NO

-          Jairus:No, Because traffic creates smog and pollution.

-          Michael:Yes, The place is appropriate for the run because there are many trees and the air is clean on that area.

5.       Functionality - YES

-          Jairus:Yes, Unilab is an international company, they know how to plan such events.

-          Michael:No, There can be problem that may occur on the event itself.

6.       Process Innovation - YES

-          Jairus:No, Not everyone can see how running can help the sick.

-          Michael:Yes, The proceeds of the event can help many people.

7.       Deskilling of Work - YES

-          Jairus: Yes, Only those who can run and have no medical conditions.

-          Michael: No, Anyone that wants to join the event and have many can join.

8.       Education of customers - YES

-          Jairus: No, Due to the amount of people the instructions give could confuse them.

-          Michael: Yes, The instructions for the event are given on the runners before the event begun.

9.       Infrastructure - YES

-          Jairus: Yes, The event promotes good health.

-          Michael: No, The event can cause damages to our environment.

10.   Interfaces - YES

-          Jairus: No, Because running does not promote the company.

-          Michael: Yes, The event is an opportunity to advertise the products of the company.

11.   Accessing the Customer - YES

-          Jairus: Yes, This event is made for all those who want to exercise.

-          Michael: No, The event is for the sick people and not for their customers.

12.   Conventional Wisdom in Delivery of Product - NO

-          Jairus: No, Running only proposes health and exercise.

-          Michael: Yes, There can be lessons learned in the event.

BOTH: We agree that the event is a helpful event for the people specially with the needy.  

Score: 10/12